We were tasked with picking a company, identifying its positioning and target demographic, and rebranding its corporate identity.
We were tasked with creating a variety of corporate identity marks for brands and entities of our choosing to compile into a final book.
In my graphic design projects class, I worked on deconstructed and constructed styles of posters about a topic of my choice. I wrote the content about my own experience with wildfires in California and how this issue has persisted over the years.
We were prompted to create a cohesive set of posters, using text and images of the Monadnock building provided to us. I mirrored some structural elements of the building through design elements.
I designed a book detailing Coco Chanel's story and the history of Chanel as a fashion house. I wanted to maintain an editorial feel and demonstrate the changes in the brand over the decades.
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